Restaurant/ Hospitality/Foodservice:



To Whom It May Concern:

What can I say about Deborah Schwartz Griffin; the important place she has in my heart, the lessons she has taught me, the care and support she has offered to me and the professionalism she has added to my concept project itself; as well as connecting me with the ostensibly endless list of contacts that she has cultivated, throughout the business and academic world. One she seems to have welcomed and endless access to.

I hired Deborah, DSG and Associates, “The Creative Connector”, in November, 2015 as my Director of Strategic Business Development to assist me with securing financing for my start up restaurant/retail concept, PI(es) Are Square, Take & Bake Pizza. During this time, Deborah has helped me to hone and refine my presentation and method of presenting my concept, passionately and articulately. Her connections have allowed me to have face-to-face meetings with capable and high profile bankers, attorneys, business leaders, academics, franchisors, franchises and potential investors.

Organization, communication and followup are the hallmarks of Deborah’s company and Deborah herself. Clear and concise invitations are sent to all participants with regard to future meetings including time, date, location, directions, purpose, attendees and bios. Constant contact and purpose driven followup is provided by Deborah to all parties involved including a synopsis of the meeting as well a request for future meetings and a heart felt thank you to all involved at our request.
I am proud to call Deborah my colleague and my friend and would wholeheartedly recommend her to anyone who is serious about taking an idea from concept to reality or to help expand an existing concept through a clear marketing and public relations plan.


Sincerely Yours,


Jerry Nagler


To Whom It May Concern:

Deborah and I first met through her work at the Georgia Restaurant Association in 2004 – 2010 in my capacity as GRA Board Director then Board Chair & Emeritus and through my role at Affairs to Remember Catering as Managing Director.

After this position, Deborah joined Atlanta Fixture & Sales Company as Director of National Accounts then with Trusted CFO Solutions, Director of Business Development and most recently with Creative Approach Atlanta as VP of Strategic Business Development. Affairs to Remember Caterers became a client in each case because of Deborah.

Throughout these years and roles Deborah has had, she has worked with me and my team at Affairs as if she was a full-time employee of our organization.

Always hard working, passionate, dedicated, honest, strategic and tactical when needed, gave advice and counsel to ensure our needs were exceeded and our dollars spent wisely. She cares greatly for her clients and is always looking out for their best interests both professionally and personally.

At Creative Approach Atlanta, while a consultant she was in the role of VP of Strategic Business Development. She helped educate us through her own knowledge coupled with the Creative Approach team, on the nuances of print, graphic design and social media services so that we could maximize the efficiencies of scale and outcomes to assure we had the best print piece – Business Cards – and the best creative look and feel that mirrored our internal and external expectations.

Deborah goes above and beyond for her clients and for the prospects she brings to her clients who become their clients.

In this case, Deborah in her role took us from “learning about the value of Creative Approach to becoming a client of Creative Approach” through her skills, talents and strengths in relationship consultative selling and building strategic partnerships that work again and again.

Whatever client Deborah works for whether as a full-time employee or consultant, she will make the experience seamless and provide loyalty bar none to both the client and the customer.

patrick sig

Patrick Cuccaro

General Manager

Affairs to Remember Caterers, Inc.


To Whom it May Concern:

I’ve had the pleasure knowing Deborah since 2004 when Deborah worked for the GRA. Her position was to build the strategy and membership for the Georgia Restaurant Association. As Director of Membership she worked to build and grow the organization. She became VP of Membership and Sponsorships and it was while serving in that capacity that I worked with her at the Georgia Restaurant Association.

Deborah’s tireless commitment to what it is she is involved in showed, as the GRA membership grew. The GRA is an organization that has continued to grow and serve the Restaurant Industry in GA.

Deborah is sincere in “helping & serving” and “connecting the dots” I have no doubt Deborah could do the same for your organization.

Should you have further questions feel free to call me at 404-522-5441.


George McKerrow



To Whom It May Concern:

I have known Deborah Schwartz Griffin for more than 7 years, during which time she was in charge of Membership & Sponsorships for the George Restaurant Association. I also had the pleasure to work very closely with her on the Annual Asian Fest, Taste of Asia. For the last 14 months – from December 13, 2010 until February 28,2012 – Deborah was the Director of National Accounts at Atlanta Fixture. Because of Deborah our Company reconnected with Atlanta Fixture after a number of years. Deborah has a very special skill, which is connecting people to generate results for all – the organization she works for; the client who needs her; & strategic partners that add value along the way. Her connections – strategic & tactical – are done with such sincerity – she cares about everything she does. For the last year while Deborah was working for Atlanta Fixture, they got more business from all 3 of our restaurants, and now we are building a new restaurant in Charlotte. Atlanta Fixture is doing all of our Equipment for our new location. Without Deborah’s help – her connecting us again and all, Atlanta Fixture would never have gotten the opportunity to bid on the AZN Charlotte restaurant or gain additional – incremental revenue from our established restaurants -Hsu’s, Pacific Rim Bistro, AZN Naples and now AZN Charlotte. I always have been impressed with Deborah’s attitude and productivity during the time that she has worked in any position. Deborah is both very bright and motivated. I am confident that she will devote herself to any position that she chooses. I recommend Deborah and am confident she will be a great addition for your organization. Please  let me know if you would like any additional information about Deborah.


Anna Hsu


Hsu’s; Pacific Rim; AZN Naples; AZN Charlotte


To whom it may concern:

I have had the continued pleasure of working with Deborah Schwarts Griffin through the Georgia Restaurant Association and at Atlanta Fixtures in the past 4 years. She has helped my restaurant business greatly connecting me to different resources and vendors along with giving me strategic and creative business ideas. Her hospitality and positive attitude that reflex in her work opens up so many different facets of connections and ideas, making the company as well as the individual feel confident when working with her. Deborah’s ability to multi‐task with the attention to detail and follow through has always inspired me. Her clear understanding of complex projects and with her network of solid partners and colleagues has always made it such a great experience and value in my relationship with her. It is with pleasure that I recommend Deborah Schwarts Griffin. I am confident that she will be a huge asset to any company. Please feel free to contact me if you need any additional information.


Sachiyo Nakato Takahara

1776 Cheshire Bridge Road

Atlanta, GA 30324



March, 2014

Dear Sir/Madam,

I am proudly writing this letter of recommendation for Deborah S. Griffin. I have been working with Deborah in a few different management capacities over the last several years. As a professional chef with over 40 years of experience, it is truly a pleasure when I see pure professionalism at work. In our ever changing industry, Deborah has maintained her standards of honesty, integrity and an incredible work ethic to become one of the most professional sales associates that I have had the pleasure to do business with. Deborah is truly a client first and foremost person and is always there from start to finish, never wavering until success is at hand.

Most importantly however, Deborah will elevate the people around her to attain goals they never dreamed of, as she does in all walks of her life.

Please call me if you have any further questions.

Thank You,

Michael Deihl, CEC CCA ACE AAC

Executive Chef

East Lake Golf Club

2575 Alston Dr, SE

Atlanta GA 30317




American Culinary Federation

Greater Atlanta Chapter


ACF SE Regional Assistant VP

ACF SE Regional Ethics Chair

ACF State of Georgia Coordinator

2008 ACF Chapter of the Year

Matt Andrew

3027 North Druid Hills Rd

Atlanta, GA 30329

March 20, 2012

To whom it Concerns:

It is my pleasure to recommend Deborah Schwartz Griffin for employment with your

organization. I have known Deborah for under one year, during which time she worked as the

Director of National Accounts at Atlanta Fixtures. I had the opportunity to both introduce her to

the product lines we use throughout all our stores, as well as learn how her team at Atlanta

Fixtures could help save my franchisees money on these product lines. I have been consistently

impressed with Deborah’s attitude and productivity during the time that she has worked in this


Deborah is both very bright and motivated. I am confident that she will devote herself to a

position with your organization with a high degree of diligence. She is a quick learner and has

shown the ability to digest large volumes of information while transitioning into her role as

Director of National Accounts. Deborah has demonstrated the ability to articulate information

and ideas in both the verbal and written forms.

Deborah has also been effective in creating connections for Uncle Maddio’s in an effort to assist

us in growing our store base. She shows a tremendous ability to draw on her past relationships

to acquire business leads and opportunities. Deborah is willing to take risks. She will reach out

to people and involve them with projects. I particularly appreciate Deborah’s willingness to take

initiative to help serve her customers more fully.

I recommend Deborah without reservations. I am confident that she will establish productive

relationships with your staff, and customers. Please let me know if you have any need for

additional information about this outstanding person.


Matt Andrew

Chief Pizza Maker

Uncle Maddio’s Pizza Joint

The Creative Connector, Deborah Schwartz Griffin, is an incredible business development resource for a Board or CEO position for your company. I have never met anyone who is more resourceful in a pleasant and engaging way than Deborah. She will find a way to meet the right person in any industry at any level. She is intimidated by no one and forms relationships so easily it is breathtaking. I highly recommend that anyone who needs to create business relationships consider working with Deborah. Your decision will generate the spark desired to attract talent and revenue, alignment and efficiencies while creating the culture necessary to put substance behind the brand.

Scott Knight

Assistant General Manager

at Delaware North Companies



To whom it Concerns:

It is my pleasure to recommend Deborah Schwartz Griffin for employment with your

organization. I have known Deborah for the past couple of years, during which time she

worked as the Director of National Accounts at Atlanta Fixtures.

Deborah’s strengths cover the areas of business strategy and business development. She

is an excellent communicator with a passion on what she does well, connecting people

and constantly looking for ways to improve business platforms, to expand the business

and generate revenue volume. She is very knowledgeable in all aspects of business and

utilizes her skill-sets to provide the desired results in the business sector.

Deborah and I have worked together to meet a number of strategic operational objectives

to address our franchise systems needs in equipment and aligned us with strategic

partners bringing value to the table. Her extrovert and dynamic personality make her for a

true team player as well as a strong leader who empowers at all levels.

If you are looking for someone with development and interpersonal skills, an innovator

who inspires excellence, please contact Deborah Schwartz Griffin.


Sergio Valentin, Sr.

My Friend’s Place


Joint Venture Partner at Panera Bread

Deborah and I have worked with each other over the years. A positive attitude is the key to success and Deborah demonstrates that every day. She embraces change with a whatever-it-takes attitude. My respect for Deborah comes from her integrity and honesty, her wisdom and compassion. She sticks to her values and that is what makes her a true leader and easy to work with.

She builds supportive relationships and adds quality to the lives of those she meets. She understands that networking and creating teams is built upon an attitude of service and sharing and therefore she excels at building and maintaining relationships.

A true leader, mentor, motivator, and business partner.

Bonnie Rhinehardt


Maggianos Little Italy

3368 Peachtree Rd NE

Atlanta, GA 30326

To whom it Concerns:

I would like to recommend Deborah S. Griffin for a position in your organization.  I have known and worked with Deborah for over 8 years in several different capacities.  When she was Vice President of Business Development and membership for the GRA she was valuable asset to my business always looking for ways to build and improve the partnership making sure we were getting the most out of our membership. She has been responsible for helping me build several relationships that have been invaluable.

I also know her to be generous with her time in giving back to the community. I turned to her for help with our own fundraiser and she used her expertise to give fantastic help and guidance.    She is a valuable consultant in the restaurant business and has many connections any employer would find to be helpful.  As director of national sales for Atlanta Fixture, Deborah was constantly engaged in creative ways to help us save money and run our restaurant more efficiently.  She has tremendous work ethic and high standards.  She’s incredibly organized and has tremendous business acumen.  I believe she could learn to do just about anything.

Deborah is one of the first people I think of when I have a new project involving the community.  She has so many valuable connections and shares them freely.  I appreciate all she has done to help make my business and myself successful.


Ellen M. Aiken

Managing Partner


High energy Deborah, is someone you want to work and be with. If you want to get it done and done well, Deborah does the job with pro skill.

Jerry and I worked together when I was with WSB-TV 2

Jerry Colella

President – Foodservice

Cohen Brokerage Company

To whom it may concern:

It is my pleasure to recommend Deborah Schwartz Griffin for a leadership position with a progressive, energized organization. Deborah is a masterful connector, having bridged High Road to myriad influential food industry customers. Essentially, Deborah helped build the bridge to our viable and growing business.

Deborah lives with an incredible sense of urgency, and brings a level of hospitality to business that is rarely experienced these days. She is bold, ambitious, creative, and credible, and most importantly, we’re glad to call her our friend. I have the utmost confidence that she can bring beyond double-digit growth to whatever she touches.

I have experienced Deborah’s leadership both with Atlanta Fixture and the Georgia Restaurant Association. She represented the organizations with poise and professionalism. If I can provide any further information and/or support, please feel free to call me directly at 404.539.6444.

Sincerely yours,

Keith Schroeder


High Road Craft Ice Cream, Inc.