When working with DSG & Associates, Deborah will stress the importance of all five of these topics. In all cases, it’s about “them” your client, colleague, friend, not about “you.”
How to Build a Name for Yourself:
Building or enhancing your personal and professional brand: Once you understand “who you are” you can best represent your product and/or service to others.
Part of building a name for yourself is becoming a “consummate creative connector” learning and listening to others and building a trusting relationship. With this approach, you are building a new friend, colleague and client versus selling a product or service that this person may or may not want.
Strategic Business Development:
Doing the research to uncover and identify the best fit for your client and the folks they want to meet. Then cultivate and ultimately build a relationship. Have an eye for relationships and understand what your client may want; who is the best person to connect them to; based upon their mission, vision and strategic objectives.
Comes into play in understanding the background and expertise of the company or client you are working with and sharing that story through building rapport via social media, one-on-one, website and more.
Happens once the research is done; connection is made; rapport is developed; discovery/questions are asked to naturally provide a solution to a pain point or concern.